Our Story
Turmeric, my family, and the year I stopped seeing myself
It started with a little jar of turmeric.
I grew up in a house where turmeric was always there. My mum used it. My grandmother used it. It went in our food, on our skin, and into all the little home remedies nobody ever wrote down.
My dad knew Ayurveda too. He learned it from his mum and dad, and they learned it from theirs. Every Hindu New Year, we oiled our hair the night before, slept in it, washed it out in the morning, and only then put on our new clothes.
To me, it was just normal life. I didn’t know it was a gift.
Then 2016 happened.
My husband became very, very ill. So did my dad. At the same time.
I had two young children and a full-time job. My days were hospitals, work, school runs, and trying to hold everyone together. There was nothing left for me.
One morning I caught myself in the mirror and didn’t know the woman looking back. My skin looked tired and grey. My hair was falling out. I looked exactly how I felt.
I tried everything.
For over six months I bought product after product. Serums. Creams. Oils. Every one promised so much. None of them did much at all.
So I went back to what I grew up with.
I kept thinking about my mum, my grandmother and my dad. Everything they had taught me was there the whole time. I just hadn’t been listening.
I started mixing my own oils in my kitchen. And I got it wrong. Again and again, for months. So I found a scientist, and we worked on it together until it was right. Something I would be proud to put on my own face, every single day.
From that first try to the day we launched in November 2022 took about five years. Nothing about this was quick.
Then I made a hair oil with my dad.
He knew everything. The plants, the oils, the way his parents did it. Strong Roots is what we made together. He isn’t here anymore, but what he taught me is in every bottle.
My husband got better. Today we run The Silk Glow together.
Why turmeric?
Because it has been with me my whole life. It’s the golden root my family always reached for, and now it’s at the heart of our Celebrity Glow Face Oil, our Strong Roots Hair Serum and our new Cleansing Balm.
What we promise you
We will always be honest. Good skin and hair take time. Around 4 to 6 weeks for skin, 8 to 12 weeks for hair. That’s treatment, not a quick fix.
Free from synthetic fragrances. Vegan friendly. Developed and tested in the UK. And a small part of every sale goes to the British Heart Foundation and Crohn’s & Colitis UK, as it has since our very first order.
To you, reading this
Over 15,000 bottles later, I still use my face oil every morning. And I still think about that woman in the mirror.
If that’s you right now, putting everyone else first, I see you. This was made for you.
Your glow starts here.
Parul x